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NORTH AMERICAN Newsline NOVEMBER 06, 2026 | The Indian Eye 19

Bridgewater Commons and Renascent Media Celebrate

Third Consecutive Year of Diwali @ The Commons

Presented by Open Road Auto Group, the Festival of Lights celebration brings nearly 1,000

attendees together for an afternoon of culture, entertainment and community engagement.

OUR BUREAU Pacific Retail Capital Partners
(PRCP) is one of the nation’s premier
BRIDGEWATER TOWNSHIP, N.J.
retail operating groups of large open-
or the third consecutive year, air and enclosed shopping centers,
Bridgewater Commons and with more than $3 billion in assets un-
FRenascent Media came togeth- der management across the United
er to celebrate Diwali, the Festival States.
of Lights, with a vibrant showcase of Based in Southern California, the
South Asian culture, music, dance, company’s portfolio totals 24 prop-
fashion and traditions. Presented erties encompassing over 20 million
by Open Road Auto Group, Diwali square feet.
@ The Commons welcomed nearly With a highly experienced team
1,000 visitors on Saturday, October and a proven track record of gener-
24, reinforcing the shopping center’s ating value for stakeholders, PRCP is
commitment to cultural diversity and dedicated to evolving real estate for
community engagement. the next generation by working with
Diwali, widely known as the Fes- communities to transform its assets
tival of Lights, is celebrated across into high-performing mixed-use des-
India and by communities around the tinations.
world, symbolizing the victory of light The vertically integrated com-
over darkness, good over evil, and pany provides end-to-end sourcing,
knowledge over ignorance. assessment, underwriting, valuing, de-
“Nearly 1,000 people, many in Caption: Traditional and Bollywood dance performances highlighted Diwali @ The Commons veloping, marketing, design and asset
traditional dress, celebrated Diwali management services.
and learned more about this beauti- at Bridgewater Commons on October 24, 2026. Photo Credit: Bridgewater Commons For more information, visit pacifi-
ful and meaningful festival,” said Tom cretail.com.
Kovacic, Marketing and Business De- Performances included Kalashri destination. About Renascent Media
velopment Director at Bridgewater School of Dance, Jyotsna Bollywood About Bridgewater Commons Founded in 2007, Renascent Me-
Commons. “We remain grateful for Dance Academy and Om Guha, all Bridgewater Commons is one of dia is a woman-owned, full-service
the support and guidance of Open making their Diwali @ The Com- Central New Jersey’s premier shop- advertising, marketing, media and
Road and Renascent Media and look mons debut, alongside a special pre- ping destinations, located in a vibrant experiential agency specializing in
forward to an even more spectacular sentation of “Homecoming of Lord suburb in proximity to New York City. connecting brands with South Asian
celebration next year.” Ram” by Navrang Dance Academy. The 1.15 million-square-foot shop- and multicultural audiences across
“Diwali @ The Commons reflects New Jersey-based fashion brand ping center features a mix of premier the United States.
our vision at Renascent Media of Pinkaari presented a special runway retailers and restaurants with wide With nearly two decades of expe-
bringing cultures, communities, and showcase, adding a contemporary consumer appeal. rience and a deep understanding of
brands together through meaning- fashion element to the festivities. Over 130 brands call Bridgewater multicultural consumer behavior, the
ful experiences,” said Tanvi Chandra, The celebration also provid- Commons home, from well-known agency develops integrated strategies
Founder and President of Renascent ed an opportunity for participating national retailers and restaurants that combine cultural insight with
Media. “Celebrating our third con- brands to engage with the community such as Anthropologie, Alo Yoga, mainstream marketing expertise.
secutive year with Bridgewater Com- through festive experiences, product Apple, Kendra Scott, lululemon ath- Its capabilities include strategic
mons and seeing nearly 1,000 peo- sampling and giveaways, bringing to- letica, Pop Mart, Williams-Sonoma, marketing, media planning and buy-
ple come together to experience our gether cultural celebration and mean- Seasons 52 and Fogo de Chão, along- ing, public relations, digital and social
traditions is truly rewarding. We are ingful brand connections. side popular local shops like Athleti- media, influencer marketing, content
grateful to Bridgewater Commons Diwali @ The Commons is the freak and Zuted Vintage. creation and production, experiential
and Open Road Auto Group for em- latest example of Bridgewater Com- In 2023, Bridgewater Commons marketing, event production, spon-
bracing cultural diversity and helping mons’ commitment to celebrating the celebrated its 35th anniversary and is sorships and community engagement.
us share our rich heritage with a wider diversity of cultures across Central owned by Pacific Retail Capital Part- Renascent Media has created
audience.” New Jersey. The shopping center also ners, one of the nation’s premier own- and produced community and brand
The celebration featured a dy- hosts annual Lunar New Year and ers and operators of retail real estate. platforms including ShopRite Cook-
namic lineup of cultural performanc- Chinese Mid-Autumn celebrations. For more information, visit ing Star, cultural celebrations, retail
es, including traditional Indian classi- Located along Interstate 287 at bridgewatercommons.com or follow activations and other multicultur-
cal dance, Bollywood choreography, the intersections of Route 22 and on social media: Facebook @Bridge- al initiatives, and has worked with
live music, hip-hop and rap, showcas- Route 202/206, Bridgewater Com- waterCommons; Instagram @shop- brands and organizations including
ing the richness and diversity of South mons is Somerset County’s largest bridgewatercommons. Wakefern Food Corp., National Re-
Asian artistic traditions. shopping, dining and entertainment About Pacific Retail Capital Partners tail Solutions, Raj Jewels, and others.

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